A FAMILY STORY

The Charlie Joe brand was born in Marseille in the summer of 2000. The result of the union of two talents: Muriel Jaffe and Philippe Rossi. They created Charlie Joe at the very moment of their daughter's birth and gave her name as an emblem.

"Charlie Joe is the story of a tribe. A family that divides its time, between Bali, India and Marseille. Marseille for family roots. Bali and India for the art of living." La Provence

Today, Charlie Joe is still a small family, where all the actors contribute, each day, to the writing of a living and committed brand. It inscribes its bohemian, modern and exotic imprint in contemporary lines embellished with an air of Mediterranean vacation. Pieces designed to last and be passed on beyond borders and generations.

A swim in the Bay of Monkeys, a spicy meal in Goa, a walk in Andalusia, a sunset in Kuta... Charlie Joe is a mix of cultures, the assembly of treasures unearthed in the four corners of the world. Muriel and Philippe are nourished by their travels across cultures and continents. Capturing the atmosphere of other territories, this is how they cultivate their vision of fashion. From Asia to Latin America, they are inspired by styles, materials, colors and prints to make each piece an invitation to travel.