The brand

The story of the brand

 

It’s in the summer of 2000 in Marseille that CHARLIE JOE was established by the fusion of two talents: Muriel Jaffe and Philippe Rossi.

CHARLIE JOE is named at the birth of their own daughter - giving her first name as emblem. 

In the ready to wear industry since the age of 18, Philippe Rossi has been creating patterns for different brands before embarking on the adventure with CHARLIE JOE.

As time goes by, seasons change, they both draw inspiration from their many journeys and trips abroad, from old cloths and books,  to their frequent ballades trough flea markets. Embroidery is their guilty pleasure, and their prints are unique. The silhouettes, very feminine, are loose and flowy.

The materials used are all natural. And from the very beggining a line of accessories is included to complete each collection perfectly. Harmony, whether it’s in the colors or shapes, is the key word. Today CHARLIE JOE is expanding more and more. Beyond France and the European continent, the brand is crossing seas.

A bohemian and urban brand where contemporary lines blend with a Mediterranean holiday tune.


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